Each year, World of Dance Qualifier events are held around the world (40 internationally, 15 in the U.S.), bringing together street and urban dance crews to compete for two titles: winner of the Upper Division (for 18 years and older) and winner of the Youth Division (17 years old or younger). Since then, the brand has expanded to competitions in more than 25 countries. The first World of Dance competition was held in 2008.
Services include branded entertainment, influencer marketing, content strategy and production, targeted media distribution, and experiential activations.
In 2017, World of Dance launched World of Dance Digital Lab, a full-service, in-house production studio connecting brands to youth culture. Its events bring together performers from the street, urban, and hip hop dance world, connecting the dance community with a particular focus on millennial and post-millennial audiences. The brand encompasses more platforms than any other dance content provider or dance show case, including World of Dance competitions in more than 25 countries, the NBC World of Dance television show (executive produced by Jennifer Lopez), the World of Dance Live tour, a fashion line, and the largest YouTube dance network with more than 300 channels, including the World of Dance YouTube channel, with more than 4 million subscribers. It is the world's largest dance entertainment enterprise, elevating artists and brands with events, entertainment and digital engagement.
World of Dance is a Southern California-based dance, fashion, music, and entertainment brand founded by Matthew Everitt, David Gonzalez, Myron Marten, Michael McGinn, and Herman Flores in 2008. United States, Canada, United Kingdom, South America, and Asia
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